Salesforce, HubSpot, Zoho since 2015

CRM that your sales team actually uses — not just the one IT picked.

CRM implementation for mid-market and growth-stage teams: Salesforce Sales Cloud, HubSpot Enterprise, Zoho One. Architecture decisions before the license, configuration backed by adoption metrics, and the integration work that pushes the platform past contact-list territory. We do not resell licenses. We do not push the platform you already own — we implement it correctly.

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127
CRM implementations and migrations completed since 2015
01 Three platforms, no platform bias
02 Senior architects only
03 Adoption metrics in contract
Why teams call us

Three patterns that doom CRM rollouts.

CRM implementation engagements start with one of these. The first call is about which one is yours — and whether the answer is configuration, integration, or organizational change.

Symptom 1

Sales team logs into the CRM weekly to satisfy reporting — not to manage deals

Eighteen months after Salesforce rollout, adoption among AEs is 34%. Pipeline data is updated on Fridays before the forecast call, then ignored. Reps run their actual deal motion out of a personal spreadsheet and email threads. Leadership sees clean dashboards built on stale data. The Salesforce admin runs validation rules that the team has learned to route around. The platform cost $340k over two years and the team treats it as a tax.

Symptom 2

HubSpot pipeline says 50 deals — finance says 31 — nobody can explain the gap

Marketing reports MQLs through HubSpot. Sales runs the pipeline in HubSpot. Finance pulls revenue from QuickBooks. The three numbers never reconcile because lead source, opportunity owner, and revenue recognition each follow different definitions in different systems. Every QBR starts with two hours of reconciliation work. The board has stopped trusting the deck. The team has built six dashboards and the gap persists.

Symptom 3

Salesforce + 14 connected apps and the integration logic lives in three vendors' professional services contracts

The original Salesforce implementation added integrations one at a time over four years — Marketo, ZoomInfo, Outreach, Gong, custom invoicing webhook, ERP sync, finance reconciliation. Each was built by a different consulting partner. When one breaks, nobody owns the diagnosis. The Salesforce admin can configure but cannot debug. The team is afraid to upgrade Salesforce versions because the integration graph is unmapped.

Symptom 4

Marketing in HubSpot, sales in Salesforce, and the lead handoff loses 40% of context every time

Marketing operates HubSpot for forms, nurture, and MQL routing. Sales operates Salesforce because it was there before HubSpot. The integration syncs lead records but loses utm parameters, form-response context, and engagement scoring. Sales reps get a lead with no story attached and either ignore it or call cold. Marketing measures MQL volume, sales measures meetings booked, and the gap between the two grows every quarter.

What we build

Seven engineering practices priced by deliverable.

CRM implementation priced by deliverable. Senior architects only — minimum 6 years on the platform (Salesforce, HubSpot, or Zoho) on every engagement. We are platform-certified, not platform-reselling.

Greenfield CRM implementation

1 of 7

New CRM deployment for teams sizing up — typically 20-200 user seats. Salesforce Sales Cloud, HubSpot Enterprise, or Zoho One depending on shape of the revenue motion. Includes data model design, pipeline architecture, role and permission hierarchy, the first three integrations, and adoption design baked in. We deliver against documented adoption targets, not against feature checklists.

$95,000 – $340,000

CRM rescue + reconfiguration

2 of 7

When the platform was implemented but adoption stalled. We audit configuration against actual sales motion, identify where the platform is fighting the team, and rebuild the parts that matter. Typical scope: pipeline redesign, validation rule trim, reporting layer rebuild, training reset. We have rescued 31 implementations since 2019. Most do not need a re-platform — they need re-implementation.

$58,000 – $185,000

CRM platform migration

3 of 7

HubSpot → Salesforce, Salesforce → HubSpot, Zoho → either. Includes data migration with referential integrity preserved, custom object mapping, formula field equivalence, integration recreation, and parallel-run period. Migration is a project — not a button. We have run 22 of these. We will recommend not migrating if the existing platform is salvageable.

$85,000 – $260,000

Integration architecture + cleanup

4 of 7

When the CRM connects to 8+ other systems and nobody owns the integration map. We document what exists, identify duplicate data flows, consolidate against single source of truth, and rebuild the integrations that are silently failing. Output is a documented architecture and a clean integration layer using Workato, Tray, MuleSoft, or native platform tools.

$45,000 – $160,000

Embedded CRM architect

5 of 7

Principal-level CRM architect placed inside your RevOps team for 6-12 months. Same standup, same Slack, same Salesforce or HubSpot certifications. Named individual on contract. We have done this with Series-B and Series-C revenue orgs scaling from 20 to 120 sellers — the period when CRM debt accumulates fastest.

$23,000 / month

Sales pipeline + qualification methodology

6 of 7

Pipeline stage redesign aligned to actual sales motion. We work with sales leadership to model deal qualification (BANT, MEDDIC, or custom), define stage exit criteria, and implement the stage gates in the CRM. Reps know when to advance, leadership knows what each stage means, and forecast accuracy improves measurably.

$28,000 – $85,000

Reporting + dashboard architecture

7 of 7

When the CRM has 47 reports and 12 dashboards and leadership trusts none of them. We rationalize the reporting layer — single source of truth for each metric, consistent dimension definitions, role-appropriate dashboard scope. Output is a small set of high-trust dashboards plus a documented data dictionary.

$22,000 – $68,000
How we run engagements

Four phases from audit to handoff.

Same shape every time. Scope adjusts, the method does not. CRM implementation without method becomes another platform the sales team works around.

01.
Stage 01
Stage 01

Revenue motion audit

Three-week paid assessment. We sit with three to five reps, the SDR lead, the RevOps owner, and one finance stakeholder. We map the actual deal motion versus the documented one. We inventory the current CRM configuration if any. Output: written report with prioritized gaps and a configuration plan. Flat $18,000 fee whether we proceed.

02.
Stage 02
Stage 02

Data model + pipeline design

Pipeline stages, custom objects, qualification fields, and reporting requirements specified before any configuration. Approved by RevOps lead and one sales leader in writing. This is the document that gates everything else — without alignment here, configuration becomes guesswork.

03.
Stage 03
Stage 03

Configuration + integration

Configuration done in your sandbox, demonstrated against your live data, deployed to production behind change-management process. Integrations built incrementally — one system at a time, tested, documented. We do not deliver 14 integrations in one cutover.

04.
Stage 04
Stage 04

Adoption + handoff

Eight-week adoption phase. Weekly office hours for reps, biweekly admin training for RevOps, dashboards built against actual usage. Adoption metrics tracked in contract. Handoff at end of adoption period — your team owns the platform, we are on retainer or gone.

04The numbers behind the bar

How we run the engineering side.

Senior-only staffing means a higher floor and a higher ceiling. Numbers from active engagements as of Q2 2026.

17YRS
Avg .NET experience
Median years working in the .NET ecosystem across the active team.
0
Greenfield Framework
New .NET Framework projects we will start. We modernize instead.
$1.2M
Avg licensing saved
Annual SQL Server licensing reduction across last year's Azure migrations.
14D
To first deploy
Median time from contract signing to first production deploy on a new engagement.
05/What clients say

What our clients say.

"Handoff included runbooks and a shadow period. Six months later we have not had to bring them back."

Dimitri Müller, Head of Engineering, at a public-sector contractor

"Friday demos, Monday changelogs, documented decisions. Felt like working with an internal team, not an outside agency."

Hiroshi López, VP Engineering, at a B2B billing platform

"Senior engineering practice that took our discovery seriously. The proposal was three pages and it held through delivery."

Maya Yoshida, Head of Architecture, at a private-equity-owned platform

Tell us about your CRM situation.

Send the rough outline — current component library or application, monthly active users range, what is breaking, what the next quarter looks like. A senior CRM architect responds within one business day with questions or a direct next step.